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Building greener value chains – together

The popular pizza equipment from Smed T. Kristiansen comes in Green Line stainless steel – creating a boost in the Nordics and beyond.

Svein Westlund Kristiansen i SMED og Gunn Holm-Jenssen i Sverdrup Steel

“Our customers expect our products to leave a minimal climate footprint. Low-carbon steel has become a door-opener for us,” says CEO Svein Westlund Kristiansen of manufacturer Smed T. Kristiansen in Stavanger.

“The idea of replacing pizza-baking stones with steel plates has worked well. We sold 20,000 of them only last year. Consumers care a lot more about the environment than we imagined before,” says Kristiansen.

SMED pizza plate uses stainless green line steel from Sverdrup.

Real-life value chains

For Sverdrup Steel, Smed T. Kristiansen is an example of how sustainability ambitions can be inserted into real-life industrial value chains.

“Our customers increasingly request documented low-emission alternatives, and this is exactly what Green Line was created for,” says Steffen Pettersen, Sales and Marketing Director at Sverdrup Steel.

Svedrup’s Green Line holds high shares of recycled content, and the production uses renewable electricity. By offering certified lowcarbon materials, Sverdrup helps customers cut their Scope 3 emissions.

For Smed T. Kristiansen, sustainability pays off. “The price difference for green steel is not big – it fits into the company’s natural investment in cutting emissions”, says Kristiansen.

Winning contracts with Green Line

Smed delivers metal parts and solutions to the North Sea oil and gas sector. Last year, they won the first contracts based on “green steel” – for a carbon capture (CCS) plant in Norway.

“We expect to win more contracts based on Sverdrup’s Green Line products,” says Kristiansen.

Published: 31 Aug 26

ESG, Sustainability

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